DETAILS ABOUT MY FOLLOWERS, THE MILLENNIALS:
My follower base is constantly expanding and is currently over 40,000 followers across all my social network platforms and email list. In addition, I am a highly active user on LIKEtoKNOW.it (also known as rewardStyle, an invitation-only content monetization platform for top-tier digital style influencers and brands around the world.) Instagram: www.instagram.com/TheChambrayBunny
This audience is greatly made up of upper-middle to high-income Millennials (ages 25-40+) who are continuously searching for amazing places to stay when they plan their getaways – and your beautiful location should be on their list! It is my aim to show them how true this statement is!
According to research by Mintel, Millennials are emerging as one of the most valuable population segments for the growing travel industry. Consumer research data shows that Millennials are leading in leisure travel spending. They find their inspiration from a variety of sources, with the key source being social media and blog posts from influencers.
“Social media use among Millennials is nearly universal and Millennials find travel inspiration from photos/videos and blogs on social media platforms; this opens up opportunities for travel personalization. When marketing to a Millennial, there is a requirement for not only providing customized travel experiences but also adding a level of personalization in the marketing materials (i.e. Influencer Marketing).” – Mintel Travel Report, 2017
In addition, research shows that Millennials want to splurge. They prioritize travel and have a favorable attitude towards travel and travel-related spending compared to the average. Millennials tend to consider travel for meaningful experiences and memories. Travel to a Millennial is a sign of prosperity and success.
It is my goal to show my followers that your resort should be the top destination for their luxurious getaways.
Let’s get social! Connect with The Chambray Bunny…
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